When Efficiency Meets Personal Touch

Will Conolly

Published in Applicaa | April 10, 2024

Have you considered that the tedious, paper-laden path to school admissions could be updated into a smoother and a more customer-centric experience? The notion may seem far-fetched, especially when you’re knee-deep in forms and deadlines. But, I encourage you to take a step back and consider your current system and ask yourself the question whether or not it is as efficient as it can be. If the answer is no then read on!

The world of school admissions, often seen as a daunting mass of paperwork and procedures, is ready for a shift that promises to make the process more efficient and surprisingly personal.

Imagine an efficient admissions process that greets each family with tailor-made messages. This is not a pipe dream but a realistic future that can be achieved with innovative technology and a thoughtful, empathetic strategy.

Table of Contents

  • Streamlining the Experience for Parents
  • Empowering School Staff with Efficiency
  • The Path to a Tailor-Made Admissions Framework
  • Closing Thoughts
  • Critical Actions for Transforming School Admissions

Streamlining the Experience for Parents

Consider a school admissions process so streamlined that parents can easily navigate it, regardless of where or what device they’re using. In this digital era, a responsive, user-friendly online interface is non-negotiable. Parents should face no hurdles when applying to your school — whether tapping away on a mobile during their commute or sitting down at a desktop at home.

However, an intuitive interface isn’t the end of the story; clear, transparent communication is the best part that ties the entire process together. It’s about building a bridge of trust, ensuring every step, from application to acceptance, is laid out clearly. Consider the diversity of your school community, too. Tools like Google Translate can open doors for non-English-speaking families, providing them a lifeline in confidently navigating the application process. How about a staggered approach to completing the necessary forms, an 18 page paper based application form is quite a daunting task and is certainly one I wouldn’t be rushing to complete! 

Empowering School Staff with Efficiency

Conversely, staff managing the admissions backstage could use a boost, too. Integrating the admissions system with the school’s Management Information System (MIS) could automate the data flow, curb manual entry errors and save valuable time (and money)!

Furthermore, optimising the process with rule-based data collection can nip common errors in the bud. Features such as mandatory information fields and postcode lookup tools are simple yet effective measures to ensure crucial details are not incorrectly recorded. With such systems in place, tracking applications in real-time becomes a breeze for staff, facilitating prompt follow-ups on incomplete submissions or even the ability to set an automated communication reminding a parent that they have yet to complete the application or data collection form.

The Path to a Tailor-Made Admissions Framework

There is good news… what I have outlined above isn’t just a pipe dream but can be a reality for you and your school. There has been a shift towards purpose-built admissions technology with more than 1,600 schools (March 2024) trusting Applicaa to support them with this arduous task. Customers love that our technology streamlines administrative tasks and consolidates them onto a single platform. This frees staff to focus on the personal, welcoming touches that make the admissions experience memorable for students and families.

Closing Thoughts

“There must be a better way!” was my quote when talking to an admissions colleague a few years ago before we became aware of Applicaa’s services.

Navigating the admissions process should be manageable. With the right approach and tools, we can create an efficient and welcoming experience that reflects the supportive learning communities we aim to build.

Critical Actions for Transforming School Admissions

Here’s a streamlined checklist to help implement the insights shared in this blog. Consider this your roadmap to cultivating an admissions process that’s not just efficient but also warm and welcoming:

  1. Adopt User-Friendly Digital Interfaces: Ensure your school’s admissions portal is intuitive and accessible from various devices. This will significantly reduce friction for parents engaging with the process from their digital touchpoints.
  2. Implement Clear, Transparent Communication: Regular, clear updates about each stage of the admissions process can help build trust with prospective families. Make sure to communicate in simple, jargon-free language.
  3. Leverage Translation Services: To make your admissions process inclusive, integrate translation tools or services. This will ensure that non-English speaking families can access and understand your admissions information accurately.
  4. Automate Data Flow: Integrate your admissions system with the school’s MIS to reduce manual tasks and improve data accuracy. This step can enhance efficiency behind the scenes, staff will love it!
  5. Incorporate Rule-Based Data Collection: Use features like mandatory information fields and postcode lookups to avoid common application errors, ensuring necessary details are captured correctly from the outset.
  6. Transition to Purpose-Built Admissions Technology: Consider investing in specialised technology tailored for school admissions. This can streamline the process significantly and free up staff time to add personal touches to the admissions experience.
Will Conolly