Social Media Coordinator

Department – Marketing             

Reports to – Director of Marketing

Main duties and responsibilities

This includes, but is not limited to, the following:

• A strong understanding of social media channels including – TikTok, LinkedIn and Twitter with the ability to create, modify and upload engaging and accurate content
• Working closely with the Marketing Team to create strategies, sequences, and workflows for marketing campaigns in HubSpot CRM
• Discovering areas to engage customers
• Working with Vidyard, recording, editing, and uploading material to the website and social media
• Review posts, comments and questions on webinars and be responsive to customers
• Identifying trends and conversations in the market and act upon this information
• Make suggestions and brainstorm ideas to improve the companies presence in the marketplace
• Analyse the marketing activity and response rates
• Build relationships with customers through marketing streams – testimonials, interviews, etc
• Plan strategies for paid campaigns

You may also be required to perform such other and/or additional duties within your skillset and competence as your employer may require.

To excel within this role team members must

• Build & maintain positive relationships with everyone in the team
• Attend webinars and events that are hosted by the company
• Share ideas to help grow the business
• React to customer feedback positively and proactively
• Be fun, energetic, and have a good eye for detail

Person Specification

Essential

• Have experience with social media platforms
• High understanding and ability to work with Vidyard video platform
• Understanding Marketing for an EdTech company
• Must be creative and ideas driven
• Good level of IT literacy & knowledge
• Attention to detail, especially with written copy
• Able to change the workflow in a fast-paced environment
• A flexible and organised approach to a varied workload
• Team attitude and collaborative approach with colleagues
• Ability and desire to thrive in a fast-paced, customer-centric environment

Desirable

• Experience using HubSpot CRM
• Understanding of the education sector