Applicaa is innovative, market-leading and passionate about helping schools.I've been working at Applicaa for over four years and in that time have built a Customer Success department dedicated to supporting our schools in using our products.Our Onboarding Team assigns a Customer Success Manager to guide each school through the first year, providing training and advice on best practice; our Support Team responds quickly and clearly to every query raised and ensures all issues are resolved swiftly. We pride ourselves on providing extensive resources including the Knowledge Base, ChatBot and weekly interactive training throughout the year, as well as Product Adoption Managers to guide you on using all features the platform offers.Having the opportunity to bring my idea of Bursary16+ to life and see customers benefit from it has been incredibly rewarding. I am passionate about streamlining and automating processes to maximise efficiency within our teams, and to ensure our customers have the best possible experience with Applicaa.

I have been involved in the Edutech business for nearly 25 years and before then I studied Business Information Technology at Anglia Ruskin University. I have been with Applicaa for over 4 years and during that time I have supported many State and Independent schools and colleges with their Admissions+ MIS integration. I am currently supporting Sixth Form colleges with ApplicaaOne and also just started an exciting new role as a Data Protection Officer at Applicaa.

I’ve worked with the BPO industry and became an Executive Assistant to the CEO before joining Applicaa. I was lucky enough to be hired during the pandemic and have been working here for more than 5 years now. I began working as their Customer Success Manager, where we manually edit the application form to match the school’s paper admissions. In addition, I respond to calls to address and possibly resolve concerns over the phone. I am now responsible for ensuring the accuracy of our data. My job involves sending onboarding information and additional details about behind-the-scenes work that I am unable to share here. My 11 years of work experience have shown that Applicaa is the best employer I have ever worked for. In return, I will always choose this company and will make sure to deliver the best of my work. I am eternally grateful for this family.

I’m responsible for developing our Applicaa digital platforms to serve the needs of parents, students, admin teams, and teachers by working with our product and development teams. Our product team is tasked with listening to customers, understanding their needs, and interpreting this to create powerful product updates that continue to add value to existing and new jobs. I’ve worked closely with our team from our initial version of Admissions+ to transform it into the complete end-to-end platform it is today – enabling our schools to do all things Admissions & Bursary in one place! It’s just really satisfying and enjoyable seeing ideas come to life before your eyes. I love the process of solving challenging problems through intuitive product solutions in a space that has a genuine impact. There is significant room for growth both in the product and also market adoption. It’s such an enjoyable to be on – making Applicaa the number 1 Admissions, Marketing & Onboarding Platform!

Hi! My name is Arnel. I have been with Applicaa for a year and a half now as one of the Support Technicians within the Customer Success Team. My main role is to resolve customer technical issues or queries, recommend solutions, and guide them through features and functionalities. It is great to work here where employees’ hard work and contributions are acknowledged and everyone is treated like a valued family.

An experienced technologist and leader with a passion for continuous improvement and roots in the early days of the web, I have a proven track record in senior leadership roles, building high-performing technology organisations, empowering teams and delivering cutting-edge innovation at a global scale. As an advisor, I have recent experience in a wide range of industries including Fintech, Education, Security, AI & Machine Learning and Industrial Analytics.

I’m Chris, and I’m a Customer Success Manager here in Applicaa.I help ensure that schools are fully set up and equipped to use our platform with confidence and success. I onboard Independent and International schools. Meeting with them to introduce the features of the Admissions+ system and supporting them in making their admissions processes smooth and efficient.My goal is to deliver the kind of service experience we want every school to have—one that builds trust and confidence in the platform from day one.I’ve been with the company for three years, and during that time, I’ve had the opportunity to wear many hats and contribute to different areas of the business.It’s truly a pleasure and an honor to work with such amazing people and inspiring leaders, all driven by the same mission: to champion seamless and smooth school admissions.

I am a passionate fullstack developer with a bachelor’s degree from VNU University of Engineering and Technology, having worked in the field since 2012. I joined Applicaa part-time before transitioning to a full-time role in May 2019, and over the years, Applicaa has truly become my second family.

I’m Darmel, a Support Technician for Applicaa. I have 7 years of dynamic experience in talent management. Applicaa has allowed me to seamlessly blend my expertise in dealing with people and technical proficiency to deliver customer assistance and solutions. I am grateful to showcase my adaptability and commitment to continuous learning and delivering exceptional customer experiences. Every challenge is an opportunity for growth.

Applicaa helps schools manage students more efficiently. I’ve noticed that Applicaa is constantly striving to improve the application, with enthusiastic support available to assist schools whenever needed. Having worked at Applicaa, I believe the key factor contributing to its development is my dedication to working hard, building features for the application, and striving to make them as error-free as possible.

As a dedicated team player with over a decade of extensive experience in customer care management, I chose Applicaa because of its great work environment and passion for excellence. I am now part of the Marketing Team, tasked with reaching out to academic institutions, making an impact with our educational technology business, and paving the way to greater innovations.

Hi! My name is Elijah, I am part of the Customer Success Team, and I have been with Applicaa since September 6, 2021. As a Support Technician, my main goal is to keep the customers happy and satisfied with the product by providing accurate resolutions to their issues, giving guidelines and procedures, and showing them how to best utilise them. Applicaa is an ideal company that provides the employee’s a healthy and supportive environment.

My name is Emma, and my journey with Applicaa started in January 2020. Seeking to grow and to contribute both individually and as a team member, I transitioned from a Graphics Web Designer, providing visual elements to the company’s website and marketing activities to a UI/ UX Designer, who helps to turn Applicaa’s software into user-friendly products for our clients. What has kept me at Applicaa for almost 3 years is the opportunity to wear many hats to become proficient in a lot of different kinds of design. I like the variety and freedom, as well as the control I can oversee my designs. I wanted to solve our teacher’s problems and make sure the solution was beautiful. Also, I must say teamwork at Applicaa plays a big part in the company’s success. With many of us working remotely and internationally, I am very proud that we are doing a great job in cross-function collaboration between the Design team, Developers, Product Managers, and Quality Assurance team from initial discovery research and design concept through the execution of interaction and visual design. What a dream team!

Hi, I joined Applicaa as part of Data Team. Together with Dario, we help organize and collate data needed to make sure our products reach as many schools as possible. I love that although I belong to the team whose working only from the background, Applicaa never fails to make us feel and see the importance of the work that we do here. No effort is left unnoticed. Here at Applicaa, we have amazing managers and team members who are dedicated to give their very best. Although we are working remotely and are from different parts of the globe, it is still very clear to us that we all are on a mission to help schools perform their best and give students the best start to their school journey.

Hi, my name is Geoff Corbie. I am a Product Development Manager. I help to influence and define the improvements to Admissions+ for Independent Schools in particular, as well as Bursary+. I have worked in IT and Education all my working life. I joined Applicaa in November 2021. Prior to that, I was working for a large trust of schools that wanted to embrace the vision that Applicaa has and exploit the value that our products offer. I encountered the energy and friendliness of the Applicaa staff firsthand and wanted to be a part of it! Having made the move to the “other side”, I now enjoy the contact I have with school staff and helping them to do their job more efficiently, listening to their ideas and combining them with our own to create better products. It is great being part of a motivated, talented, and forward- thinking team with a common goal to make the best systems for our new and existing customers.

Hello, I’m Guthrie co- founder of Applicaa, with my colleague Tim Dixon, and Managing Director. Tim and I used to work together at Greenford High School in London where he was Head of Sixth Form and we both taught Geography.

My name is Ha, I’m on the Quality Assurance team. I have worked in the Information Technology aspect for more than 4 years and have been working at Applicaa since June 2021. I use my experience and knowledge to ensure the quality of Applicaa product. At Applicaa, I get to work with very friendly people, with a real sense of commitment to the job who are working hard every day to make Applicaa better and better. Hence, I see a positive change every day in Applicaa to become a professional team

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Hi, my name is Happy and I’m a Quality Assurance at Applicaa. I joined Applicaa in September 2021. I have been with the team for more than 4 year working on testing and ensuring the quality of the system, trying to keep it stable, and making some new features to improve it every day. I’m so proud to be a part of Applicaa team and I hope that together we will make it better and better in the future.

Hi, my name is Geoff Corbie. I am a Product Development Manager. I help to influence and define the improvements to Admissions+ for Independent Schools in particular, as well as Bursary+. I have worked in IT and Education all my working life. I joined Applicaa in November 2021. Prior to that, I was working for a large trust of schools that wanted to embrace the vision that Applicaa has and exploit the value that our products offer. I encountered the energy and friendliness of the Applicaa staff firsthand and wanted to be a part of it! Having made the move to the “other side”, I now enjoy the contact I have with school staff and helping them to do their job more efficiently, listening to their ideas and combining them with our own to create better products. It is great being part of a motivated, talented, and forward- thinking team with a common goal to make the best systems for our new and existing customers.

A web developer with 9 years of experience who transitioned from financial auditing to software engineering. Hoang built our company's flagship product from scratch and has been leading its evolution for nearly a decade.Known for his critical thinking, architectural expertise, and love for creative solutions, he brings both the analytical rigor of his auditing background and the passion of a self-taught developer to every technical challenge.He focuses on maintainable solutions and long-term technical vision, ensuring our systems continue to serve our growing business needs.

My current position is Head of Windows App at Applicaa, dedicated to Admissions+ application since May 2020. Experiencing more than 9 years with Web & Enterprise Applications, I have gained comprehensive knowledge and expertise in this field to consult the most efficient tech solutions with well-trained business analysis and deployment skills. Before being a software architect, I was honored to be the Leader of the Microsoft Student Partner program (2013-2015) and graduated Bachelor of Engineering at Hanoi University of Science and Technology – the top- notch college in Vietnam (2010 – 2014). I’m in charge of new-function development and UI/UX design for the A+ SIMS App mainly and A+ SIMS Sync App – tech products for Teachers and IT/Data Managers to transfer data between A+ and SIMS. Besides, I’m responsible for supporting any problems in terms of installation, usage, and other computer-related issues in different schools. It’s really an excellent chance for me to experience a global working environment, work directly with other colleagues from various departments and interact with academic organizations for assistance to put A+ into practice, which helps me understand more about the English educational system and people. On the other hand, I have broadened my horizon a lot by testing cutting-edge technologies and applying special features for Edtech products in the developing process.

I am a full-stack web developer with over 12 years of experience, having started as a freelancer in 2012 working across diverse projects before joining Applicaa in July 2020. Since then, I have evolved from a feature developer into a team leader contributing across multiple areas including system architecture, stability, and team processes. My technical expertise spans full-stack development with focus on building resilient, high-performance systems. I specialise in helping the team achieve ambitious goals through leading major projects, implementing new processes, and fostering cross-team collaboration to ensure successful delivery of complex initiatives. Having witnessed Applicaa's continuous growth and improvement, I'm motivated to help the business reach the next level through robust, scalable systems that support continued expansion whilst maintaining reliability.

Hi! My name is Inah. I’ve been with Applicaa for 4 years now and was assigned to customer support, customer success, and currently, the marketing team. My job is to provide product updates by sending customer newsletters and increasing our social media and webinar engagement. I’m also creating social graphics for our social media platforms. I enjoy learning new stuff and hanging out with my friends on the weekends.

Hi, I’m Jaylene, the Finance Manager at Applicaa. I joined the company in May 2021 as a Bookkeeper and Finance Admin Assistant. Since then, my role has evolved significantly, and I now serve as Finance Manager. I have never felt more valued, respected, and supported as an employee than I do here. The immense trust Applicaa places in me motivates me to give my best, consistently aiming to do things right the first time and all the time. One of the aspects I’m most proud of is our impact on shaping young minds for the future. By supporting schools, teachers, and staff through our products, we contribute to something meaningful and lasting.

Before joining Applicaa, I worked as an ESL teacher in Thailand, helping students enhance their English language skills. I choose Applicaa because it aligns with education and technology. My experience as an ESL teacher in Thailand gave me a firsthand understanding of the importance of efficient and streamlined educational processes, and the opportunity to be a part of a dynamic team dedicated to transforming educational administration resonates with me.

With over 9 years of experience as an IT Support Specialist, I’ve built a strong foundation in diagnosing and resolving both hardware and software issues. I take pride in providing clear, step-by-step guidance that empowers users to navigate technical challenges with confidence and ease. Before joining Applicaa, I dedicated my career to delivering reliable, user-focused support, always striving to combine technical expertise with excellent customer service. I chose Applicaa because it aligns with my passion for problem-solving and innovation. The company’s focus on technology and growth creates the perfect environment for me to continue learning, expanding my skill set, and making meaningful contributions to both team and company success.

Hi! I’m Joyce, one of the Product Support Specialists at Applicaa. I’ve been with the company for a little over a year now assisting schools to ensure a convenient & seamless admissions process. I love meeting with equally lovely & passionate individuals and their dedication & hard work inspire me to always give my absolute best. Having stayed as long as I have, I can honestly say that Applica is the best employer I have ever had. People treat each other with an equal amount of respect, employees’ efforts are recognised, and I truly believe that the product makes life easier for educators.

The pandemic profoundly affected many aspects of daily life, including my career. With six years of experience as a teacher and five as a call centre agent, I faced significant challenges—but ultimately found a rewarding new direction when I joined Applicaa. For over four years, I’ve served as a Technical Analyst in the Customer Success Department. In this role, I resolve complex level 2 issues that go beyond the scope of our frontline support team and Customer Success Managers (CSMs). I also suggest practical workarounds tailored to schools’ specific needs and regularly contribute ideas to enhance our platform. Additionally, I’m an active member of the cloud integration working group, offering input to help shape product development. I’ve chosen to remain with Applicaa because of its strong culture of appreciation and support—where employees are treated like family. It’s a workplace that fosters growth and encourages me to make a meaningful impact.

Hello, my name is Katie and I am the Head of Sales at Applicaa. I have been working with UK and International Schools for over 10 years now and joined the Applicaa family back in September 2020. Over the last two years I have helped us grow to over 1000 schools which is largely due to the fantastic products our Dev team have built, the majority of ideas coming directly from schools. The independent schools market is a hugely completive place and our platforms are customisable to help all establishments, whether that be to increase pupil numbers or ensure the right students are coming to your school and getting the help they need. I love being out and about meeting schools and have been lucky to attend a number of conferences already this year, including a fabulous week up in Edinburgh. I hope to see you at an event or on a webinar soon, I will be the one in orange! Katie x

I’m Ninh. In the past, I studied physics at the University, but somehow I fell in love with web development and chose to become a web developer. Learning new languages and technologies is what I am passionate about. I joined Applicaa as a member of the Web Development Team. I’m glad to work here and have a chance to use my knowledge to improve a great product.

My name is Leovie Carandang, and I am proud to serve as the Product Adoption Manager at Applicaa. In this role, I am dedicated to helping schools fully utilise the extensive capabilities of our system. My goal is to empower them to maximise its potential and significantly improve their admissions processes. I actively seek out valuable feedback from school administrators, which enables us to continuously refine and enhance our system to better meet their needs.

Since I joined Applicaa in March 2022, I have experienced significant personal and professional growth, all thanks to the supportive and innovative culture of the company. I am eager to contribute to our mission and drive positive change within the organisation.

Hello! I’m Levi Capistrano, Applicaa’s Subscription Manager. I’m tasked to make sure schools can use the A+ / B16+ system at its full potential. I also answer support calls when you dial Applicaa’s number and you need help. At times you may also find me answering emails from tickets that you’ve raised as I can also be assigned to the tech team if need be. I’ve been part of Applicaa since June of this year and I think I’m able to help Applicaa grow as I serve well as an all- around customer service guy who ensures that no process is left unmanned. I’ve grown fond of everyone on the team and everyone is like a family to me, we have each other’s backs and are very glad to be of assistance every time, I think that what’s making me stay, is because it’s not only just work but we’re also able to help schools have an easier time managing students, applications and enrolments.

My name is Lucy Curtis and I am Head of Onboarding, leading our team of Customer Success Managers. I’ve been working here since October 2021 and the time has flown! Every day is different, and I have the pleasure of meeting with a variety of school and Trust staff to help them get the most from their platforms. I’m fortunate to work with a fantastic team, with shared goals and can honestly say I love my job!

Having been an Admissions+ user from a Sixth Form, I watched the product develop into a platform all schools can highly benefit from. I made the decision to join Applicaa and I have never looked back. Since University my interest has always been in technology and how we can use/develop platforms to streamline processes. Applicaa is the perfect fit for me. The Team here at Applicaa has the great work ethic and we are all true believers in the products. I love being part of the innovation here and adding value to the products with my knowledge and experience to help schools. I can honestly say I am very fortunate to work with such amazing people and for a company that wants to make a difference in schools and help streamline several processes.

As Executive Assistant at Applicaa, I provide high-level administrative and operational support to the executive leadership team. I act as a trusted liaison between executives and internal teams. I play a key role in managing sensitive information, and helping drive efficiency across the business. With a proactive approach and a keen eye for detail, I thrive in fast-paced environments and am passionate about enabling leadership to focus on what matters most.

Hi! I’m Marianne, a support technician under the Customer Success Team at Applicaa. As a support technician, I am dedicated to providing efficient and reliable technical assistance to users. With a strong background in technology and a passion for problem-solving, I strive to ensure smooth operations and user satisfaction. Overall, as a support technician, my goal is to contribute to the smooth operation of systems and provide exceptional technical support to enhance user experiences and productivity.

Hi! I’m Tess, a Customer Success Manager. Through the years I have gained different skills that helped me reach high level of competencies that will help me with my current role. Here at Applicaa, I felt the overwhelming support from my colleagues and even from the management team. They ensure that we can perform at our best to provide excellent support to different schools. I am grateful to be part of Applicaa, with the same advocacy to genuinely help.

I’m Irvin Go serving as a Customer Success Manager at Applicaa. With a background as a healthcare professional, advocate, and educator, I bring innovation, goal- driven focus, and passion to my role. My journey from CSR to Operations Supervisor has equipped me with valuable skills for fostering strong customer relationships. I’m drawn to Applicaa not only for its cutting-edge solutions but also because of its values and mission, aligning perfectly with my commitment to making a meaningful impact in education.

Hi I'm Mary Cacho, a Customer Success Manager here in Applicaa. I'm here to ensure schools get the absolute most out of our platform. My role is all about providing proactive support, strategic guidance, and tailored solutions, helping clients achieve their admissions and enrollment goals and build lasting partnerships with Applicaa.

My name is Nicola and I have over 20 years’ experience in marketing and communications – primarily in IT and education – and prior to Applicaa, I was part of an admissions team using Admissions+. I was so impressed with the platform and the efficiency it created for my school, that I made the decision to join Applicaa. It’s great to be part of such an ambitious team and getting the opportunity to work closely with all different parts of the business – from development and design, to customer success and sales. In my role, I will be helping to implement new features and look forward to speaking to many of you along the way.

I have experience working with both manual and automated testing. Currently, at Applicaa, I contribute to both approaches, focusing on maintaining product quality. I strive to catch and resolve issues efficiently, supporting the team in delivering reliable products to our customers.

My name is PJ, and I’ve been the Head of Technical Support within the Success Team for over a year. I lead a team that handles and resolves school-related issues. In my role, I’ve been able to share my knowledge with the team and support them in resolving the queries they receive. I’m grateful to work with a group that’s hardworking, eager to learn, and always open to guidance.

I work with Applicaa as a Product Designer. I have worked for the organization since April 2022. Since I began working at Applicaa, I have had the excellent opportunity to improve the user experience by changing the website and the platform’s design. The supportive and cooperative atmosphere at Applicaa is one of the aspects of my job that I value and am proud of.

With over 7 years of experience in SaaS and customer support, Richel specialises in providing efficient and empathetic assistance to clients across various platforms. She is dedicated to resolving technical issues and helping users get the most out of their systems. Richel believes in clear communication, continuous learning, and delivering solutions that make a difference.When she’s not working, she enjoys spending time with her family.

Before joining Applicaa, I enjoyed a fulfilling career as a graphic designer, honing my creativity and attention to detail. Transitioning to Applicaa, I began my journey as a Data Entry Specialist, and have since advanced to the role of Support Technician for Independent Schools. Despite being relatively new to the company, I am quickly developing a deep appreciation for our diverse, passionate, and dedicated work culture.

My name is Sang. I’m a full-stack web developer, graduating from university with a Bachelor’s degree in Software Engineering. I have been working at Applicaa since April 2021. Before joining Applicaa, I worked for a company developing products for Japanese customers. I’d love to use my knowledge and experience to help people solve their needs.

For me, Applicaa is more than just a company—it’s a family where we work and celebrate together. Applicaa has provided not only an ideal work environment but also the chance to connect with amazing, kind people. I’ve been part of this journey for nearly four and a half years. Contributing to the development of the Applicaa Enrolment App, SIMS Sync, and the Applicaa SIMS App, which enable schools to seamlessly import student data into their MIS systems with speed and accuracy, has been a rewarding legacy and one of my most meaningful contributions to Applicaa’s growth.

Hi, I am Thao from the QA team. I joined the Applicaa team in August 2023. I’m glad to be a member of our team and hope to bring Applicaa further and strengthen together.

I am Thien and I am in the Web Development Team, I have a Bachelor of Mathematics and Informatics degree from Ha Noi University of Science, I joined Applicaa as a web developer, helping teachers to solve issues with the system, providing them with exceptional customer experiences.

Hello, my name is Tony Lockwood, and I am the Chair of Applicaa. I was a teacher for 16 years in the state sector. I became a Head of Science in a secondary school in Nottinghamshire and thoroughly enjoyed my time in school. What led you to a career in teaching? I decided to go into teaching because I had a good experience at school myself and particularly enjoyed a range of extra-curricular activities. I decided I wanted to give something back to my own local community and work with young people. During my teaching career, what inspired me most was the feeling that everyone had a chance to make something of their life and that I could try and help to bring that about and to help young people to realise their dreams. Read More

My name is Trung Nguyen. I am a full-stack web developer since 2012. I joined Applicaa in June 2019 to work on developing and maintaining application features. I have previously worked in many technology companies, almost Japanese companies with the same position. And I am proud to be a member of Applicaa, it is not only a company but also a family. Our first slogan is “Paperless!”, and we did it. We are now transforming school applications with our powerful cloud-based CRM for schools and colleges, used by 1000 schools.

Hello, my name is Victor, and I am a Support Technician at Applica. In my role, I assist schools by responding to their queries through both email and phone support. I take pride in ensuring that every interaction is handled with professionalism, clarity, and efficiency to help users navigate the system smoothly.I bring with me over nine years of experience in the BPO industry, where I developed a strong foundation in customer service, technical support, and problem-solving. Throughout my career, I’ve gained the ability to communicate complex information in a clear and approachable manner, always with the goal of providing a positive and helpful experience for every client.What I truly appreciate about working at Applica is the company’s commitment to maintaining a healthy work-life balance. It’s refreshing to be part of an organization that genuinely cares about the well-being of its employees. The supportive culture here motivates me to continue learning and growing professionally.The team at Applica is not only skilled but also incredibly collaborative and easy to work with. It’s a pleasure to be part of such a dynamic and respectful environment, where everyone works together toward a shared goal of delivering excellent service.

I’m Vince Lara, and I am a Customer Success Manager at Applicaa. My primary responsibility is to foster long-term relationships with state schools by assisting them in onboarding with our system to ensure a successful start. I provide guidance throughout the admission and enrollment processes to ensure schools are fully satisfied with their purchase.

Hello, I am Will Conolly. Having spent 13 years working in a secondary school fulfilling a number of different roles including PE Teacher, House Master and Assistant Principal, I began working for Applicaa in the summer of 2023. I had become aware of Applicaa and their products as the school I was working at had just started to use Admissions+. I have really enjoyed working with schools during my time working here to streamline their admissions and onboarding, it is such a crucial School and MAT function and it is great being able to help improve their current processes. It is good to be able to work for a company who not only have fantastic products that serve schools well, but one which positively impacts school life for both students and staff, cutting down on unnecessary workload so that student outcomes can be prioritised.

Hi, I’m Zak Cooper, Regional Manager for the North and I’m based in Yorkshire where I have lived my whole life. I have been working in EdTech since 2020 and I’ve been working with schools to help them find the right systems to make things run smoother and tackle any challenges. Outside of work, you’ll usually find me playing golf (badly), watching sports, or playing with my black Lab, Steve